Yogi Footwear, Worn by Johnny Marr and Liam Gallagher?
It just so happened that I was communicating with a Singaporean person, and we were talking about how 'there are borders in rivers'. That made me wonder, 'What about other island nations?', and I became interested in the UK again. So, I became curious about real British gentlemen, and while looking at the SNS of a music-loving British gentleman, I saw that he had bought something called Yogi Footwear.
What is Yogi Footwear?
Yogi Footwear originated in the late 1990s, inspired by the non-traditional Earth and Roots Shoes of the 1970s, and began producing premium footwear made in Portugal.
True to the original brand's philosophy of using premium materials and simple designs, Yogi's latest moccasins are hand-finished unlined moccasins featuring full leather uppers, leather laces, and Vibram or crepe sole units.
Made in Portugal in specialist moccasin factories and hand-finished, Yogi's functional and durable styles offer comfort and authenticity in equal measure.
Sustainable development and ethical practices are the foundation of the Yogi brand and the values we cherish.
Our products are designed and manufactured with durability as a top priority, ensuring they can be used for a long time.
All Yogi products are hand-finished in a factory that has been family-run for three generations.
The unlined moccasin construction minimizes waste and reduces the use of solvent-based adhesives in the production process. Only water-based adhesives are used when essential to the production process.
Most raw materials and components used in the production of Yogi products are locally sourced. This includes vegetable-tanned leather, natural crepe outsoles, and recycled shoeboxes.
What are the non-traditional Earth and Roots Shoes of the 1970s?
It seems the brand name also comes from here.
Apparently, shoes made by a Danish yoga instructor around 1957 are called Earth Shoes. Interesting.
The brand seems to have disbanded in 1977, the year of punk, but it feels quite fitting for today's era, which seeks diversity, SDGs, and new things.
Worn by Liam Gallagher
While their appearance is similar to Clarks, the style, which incorporates the good qualities of Clarks while adapting the pattern to the shape of the foot, seems perfect for Japanese people.
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Johnny Marr of The Smiths also uses them now, and it seems a collaboration product was recently released.